Identifying and analyzing external opportunities and threats that may be crucial to the company’s success.
=> Provides a clear business strategy and vision for the future.
=> To supply competitive intelligence that may be useful in the strategic planning process.
=> To recruit, retain and motivate people.
=> To develop and retain of highly competent people.
=> To ensure that people development issues are addressed systematically.
=> To supply information regarding the company’s internal strengths and weaknesses.
=> To meet the expectations of the customers effectively.
=> To ensure high productivity.
=> To ensure business surplus thorough competency
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