Gartner predicts that by 2026, 25% of people will spend at least one hour per day in the Metaverse. This means that leading organizations in this space will use 2023 as the starting point for some of these activities, including virtual events, employee onboarding, career fairs and meetings.
There is also potential to use Metaverse for education and training in the workplace. Meta is investing $150 million to build an immersive learning ecosystem that will make learning more accessible through Metaverse.
Organizations that begin to harness the potential of the metaverse will have a more modern employer brand, more engaging interactions with remote candidates, and may even drive productivity for the organization.
We believe that in 2023, a select group of institutions will differentiate themselves by investing in the metaverse. These will not only be large enterprises with custom-designed Metaverse environments, but also innovative small businesses using virtual workspace software.
HR plays an important role in helping the organization determine how best to use technology. They need to develop new hybrid work practices to ensure healthy metaverse work practices and teach leaders how to lead in this new environment. The golden rule should always be: Don’t do anything in the digital world that you wouldn’t do in the physical workplace.
This provides HR with a unique opportunity to redesign the (virtual) workspace outside of the traditional, often uninspiring office environment. The layout of a space affects how people use it. A round table invites discussion, while a rectangular table tends to be more hierarchical, with the boss sitting at the head of the table.
Metaverse opens up the possibility to reimagine a productive, collaborative, and creative work environment unconstrained by physical rules. The lack of physical regulation also creates additional opportunities for disability inclusion.
Despite the hype, we want to emphasize that the Metaverse is a means to an end. It should drive business performance and employee experience and not distract from the core business.
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