Verbal communication takes place directly between the superiors and juniors in organizations and between farmers and extension functionaries in the field and is often known as face to face communication. It takes the form of talks, a public address, verbal discussions, telephonic talks, telecommunications and other artificial media, such as audio-visual aids speeches and orders, holdings of meetings and conferences, lectures, social get-togethers, training sessions, public address systems, museums, exhibitions, counseling etc.
Verbal communication enjoys certain merits
i. It is the least time consuming, is more direct, simple and the least expensive.
ii. It is more communicative and effective and aids in avoiding delays, red-tape and formalities.
iii. It generates a friendly and co-operative spirit.
iv. It provides an immediate feedback, as questions can be put and answers obtained about the information transmitted
v. Since every information cannot be put into writing, most of it is conveyed by means of oral instructions, mutual discussions and telephonic conversations. However, verbal communication has certain demerits. These are:
Lengthy, distant and important information cannot be effectively conveyed verbally
Verbal talks may often be distorted if there is some cause of indifference between the receiver and the sender.
It is inadequate where permanency and uniformity of form are required.
Due to various communication gaps, as a result of status and other physical or personal barriers communication is incomplete.
Spontaneous responses may not be carefully thought.
The spoken words can be more easily misunderstood than the written words.
It presupposes expertise in the art of effective speaking.
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