Motivators are things that induce an individual to perform. While motivation reflects wants, motivators are the rewards or incentives that sharpen the drive to satisfy wants.

A manager can do much to sharpen motives by establishing an environment favorable to certain drives. For example, employees in a business that has developed a reputation for excellence tend to be motivated to contribute to this reputation.

A motivator, then, is something that influences an individual’s behavior. It makes a difference in what a person will do. Obviously, in any enterprise, the manager must be concerned about motivators and also inventive in their use. Also he has to use such motivators as will lead the employees to perform effectively for their employees.

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