Concept of communication
The world communication has been derived from the Latin word “communis”, which means common. Communication, therefore, refers to the sharing of ideas, facts, opinions, information ...
7 C’s of Communication
In any business environment, adherence to the 7 C’s and the 4 S’s of Communication helps the sender in transmitting his message with ease and accuracy. The 7 C’s are as follows:
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Written communication
A written communication is always put into writing and generally used when the audience is at a distance or when a permanency or record is required or where its preservation is essential ...
Verbal Communication
Verbal communication takes place directly between the superiors and juniors in organizations and between farmers and extension functionaries in the field and is often known as face ...
Persuasion Skills
We burden people every day, whether it’s getting our children to follow their schedules, asking a colleague to help with a project, or persuading our farmers to adopt improved ...
Importance of Good Communication Skills
Developing your communication skills can help all aspects of your life, from your professional life to social gatherings and everything in between.
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Barriers to Effective Communication
Filtering: Refers to the manipulation of information by the sender to elicit a favorable opinion from the receiver. Example, an employee is updating his superior about projects with ...
Downward Communication
Downward communication is an important process of organizational communication. It connects people by facilitating the flow of information between them.
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Types of Faulty Listening
But listening well is important when we need it and it’s a valuable skill. We all have bad habits that can impair our listening quality. The following are different types of bad ...
Merits of written communication
It serves as evidence of what has occurred or what was stated
It provides a permanent record for future use
It reduces the chances for misinterpretation and distortion of information
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