This is simply a “strategic tracking method” that will help your organization better define and track the numbers you want to hit. Let’s say, for example, that your company wants to track “Sales By Region,” (which happens to be one of 18 very important KPIs to track)—you’d need to know what it includes, what it doesn’t include, who is in charge of making sure the information is correct, and more. If you don’t have all this information organized, you’d be fighting an uphill battle.
Additionally, you have to track an adequate amount of information to make the KPI effective. If you simply state that you want to track Sales By Region, but then don’t assign an owner, don’t analyze regional sales objectives, and don’t present the findings on a regular basis, you shouldn’t count on reaching your goals anytime soon.