Purpose and Advantages of Promotion

Promotion stimulates self-development and creates interest in the job. According to Yoder, “promotion provides incentive to initiative, enterprise and ambition; minimizes discontent and unrest; attracts capable individuals; necessitates logical training for advancement and forms an effective reward for loyalty and cooperation, long service etc.” The purposes and advantages of promotions are to:
• recognize employee’s performance and commitment and
• motivate him towards better performance;
• develop competitive spirit among employees for acquiring knowledge and skills for higher level jobs;
• retain skilled and talented employees;
• reduce discontent and unrest;
• To fill up job’s vacant position that is created due to retirement, resignation or demise of an employee.In this case next senior employee will be promoted to the vacant job.
• utilize more effectively the knowledge and skills of employees; and
• attract suitable and competent employees.

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