The Implicit Strategy Model of the Past Decade
**One ideal competitive position in the industry
**Benchmarking of all activities and achieving best practice
**Aggressive outsourcing and partnering to gain efficiencies
**Advantages rest on a few key success factors, critical resources, core competencies
**Flexibility and rapid responses to all competitive and market changes
Sustainable Competitive Advantage
**Unique competitive position for the company
**Activities tailored to strategy
**Clear trade-offs and choices vis-à-vis competitors
**Competitive advantage arises from fit across activities
**Sustainability comes from the activity system, not the parts
**Operational effectiveness a given
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