Objectives and Characteristics of Motivation


The objective of motivation is to create conditions in which people are willing to work with zeal, initiative, interest and enthusiasm. It also creates conditions in which people work with a sense of responsibility, loyalty, discipline and with pride and confidence so that the goals of an organization are achieved effectively.
Motivation is a captivating concept. It is a fascinating but a complex phenomenon. The main features of motivation are as follows:
Motivation is goal-oriented
Motivation is a continuous process
Motivation may be positive or negative
Motivation may be considered in totality, not in piece-meal
Motivation may be monetary or non-monetary
Motivation is a psychological phenomenon which converts abilities into performance.

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