The objective of motivation is to create conditions in which people are willing to work with zeal, initiative, interest and enthusiasm. It also creates conditions in which people work with a sense of responsibility, loyalty, discipline and with pride and confidence so that the goals of an organization are achieved effectively.
Motivation is a captivating concept. It is a fascinating but a complex phenomenon. The main features of motivation are as follows:
Motivation is goal-oriented
Motivation is a continuous process
Motivation may be positive or negative
Motivation may be considered in totality, not in piece-meal
Motivation may be monetary or non-monetary
Motivation is a psychological phenomenon which converts abilities into performance.
Follow